Vogue x Chery.
SUBVRT produced a theatrical dual car launch for Chery in partnership with Vogue Australia — a night of fashion, performance and automotive ambition at one of Sydney's most iconic venues.
Scope
Client
Duration
Year
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The Brief
(01)
Fashion-Forward
Launch two new Chery models — the Omoda and Tiggo — in a way that positioned them firmly in the fashion-forward, design-conscious space. The event needed to attract a more discerning buyer and reflect the brand's ambition to be taken seriously in the Australian market.
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Solution
(02)
Luxury in Motion
A collaboration with Vogue Australia set the tone from the outset — this wasn't a car launch, it was a fashion moment. Set against the stunning backdrop of The Calyx at the Royal Botanic Gardens, the evening unfolded with choreographed performance and an aerial acrobat suspended from a crane, weaving theatre into every reveal. Luxury, fashion and automotive collided in a single, unforgettable night.
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The Result
(03)
High Flyer
Guests left having experienced something genuinely unexpected from a car brand. The collaboration with Vogue gave the launch cultural credibility, the performances created moments people were still talking about long after the evening ended, and Chery arrived on the Australian stage exactly as intended — with a statement.
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