SONY Kando 2024.
We provided environmental design, logistics planning and on ground delivery
Scope
Client
Duration
Year
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The Brief
(01)
Back Again
The Sony ANZ team needed agency assistance with the creation, planning & execution of the second annual Kando Trip.
Building on the success of the inaugural Kando Trip the year previous that SUBVRT were engaged to work on, 2024 saw the Kando creative playground arrive in Gold Coast.
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The Concept
(02)
Adding to the Legacy
Established in the early 2000s in the US, Kando is biggest community event within the Digital Imaging calendar. In our first year the ANZ Kando was considered by our global leaders as one of the most creative and diverse Kando Trips. In our second year we aim to produce an event of the same standard.
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The Result
(03)
Kando Effect
Guests were immersed in a money-can't-buy experience, their every need carefully managed and curated. Sentiment post-event was extremely positive with guests desperate to return the following year.
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