GQ MOTY 24.

We collaborated with GQ Australia to define the guest journey, creative overlay, sponsor activationas and audio visual design

Scope

Event Design, Sponsor Activation, Event Management

Event Design, Sponsor Activation, Event Management

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Client

GQ Australia

GQ Australia

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Duration

3 months

3 months

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Year

2024

2024

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The Brief

(01)

Brand New for the 3rd Time

Back for our third year working with the amazing GQ team, we were challenged to think big and bring GQ to life on an epic scale.

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The Concept

(02)

Power Moves in the Power House

We brought the glitz and the glamour to the brutalist White Bay Power station and pushed the boundaries of what can be achieved in the space. A suspended jumbotron screen, seating in the round, 200 guests for dinner, and an additional 100 guests for the afterparty. The evening went off!

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The Result

(03)

Not Respecting Boundaries

We pushed the envelope again for the 3rd iteration of GQ MOTY with an industrial chic event that dominated White Bay Power Station. Reach out to talk about how we can push the boundaries of what's possible for your next event.