Piper-Heidsieck AO26.
For the second year running, SUBVRT brought Piper-Heidsieck's cabaret world to life at the Australian Open — two spaces balancing luxury sophistication with the brand's signature wit and joy.
Scope
Client
Duration
Year
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The Brief
(01)
Cabaret
Return to AO26 with a refined and elevated expression of the Piper-Heidsieck brand — two distinct hospitality spaces rooted in cabaret aesthetics, capturing the brand's playful spirit without compromising its luxury positioning.
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The Concept
(02)
Cabaret
Two cabaret-themed spaces designed to feel like an extension of the Piper-Heidsieck world — sophisticated but never stuffy. The design leaned into the brand's appetite for fun, using theatrical references, rich finishes and considered details to create an experience that felt both premium and genuinely celebratory.
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The Result
(03)
You Can-Can Do It
Guests were swept up in the world from the moment they arrived. The spaces buzzed with energy, the brand landed exactly as intended, and the client couldn't have been happier. Another year of proving that luxury and fun aren't mutually exclusive.
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